Jessica is a visionary leader with over 14 years of experience in event and experiential marketing. She leads EventPro Strategies’ strategic plan, high-level business development, global expansion, marketing, public relations and EPS brand ambassadorship.

Jessica’s primary role is CEO and making clients look the best they can in the field. To achieve this, Jessica focuses on burgeoning new standards in technology, client services, recruitment, project management, quality control, scalability, and implementation of new measurement methodologies. Jessica is known in the industry for constantly pushing the bar to new levels each and every year. 

“Our capital investment in training, processes, custom technology and measurement applications thrusts EventPro Strategies to the cutting edge of this industry,” she says. 

Just as important, EPS is known as a premium agency in its niche, and for having world-class team members (in-house and in the field), services, values, and plenty of juju (passion/experience/collaborative energy).

When EventPro Strategies was founded, experiential marketing was still considered an emerging discipline. Since then, Jessica has guided the evolution of EventPro Strategies from a one-woman shop to the new standard in US and Canadian staffing and execution for this incredible niche industry. She is very proud of her EPS family and consistently notes that the culture at EventPro Strategies is deep, fluid, and amazing. “We truly are unique. It just doesn’t get any better than this,” she says.

Before founding EventPro Strategies in 1999, Jessica learned the industry from the ground up while freelancing for several years as a tour manager, market manager, and event producer for brands including Coca-Cola, EA Sports, Kraft, Proctor and Gamble, and Reebok. Jessica made a name for herself in the industry as one of the first woman tour managers.

Jessica has been an active member of the Entrepreneur’s Organization (EO) since 2005. She is a 2007 graduate of MIT’s prestigious Entrepreneurial Masters Program, formerly known as Birthing of Giants (BOG), and she is a founding member of Becoming Industry Giants (BIG), a yearly event for BOG graduates. Based on the book Outliers, Jessica is an industry expert having personally logged more than 45,000 hours to date, solely in the experiential/event marketing industry with a focus on staffing, execution and project management.