Marketing Firm: Jack Morton Worldwide – LA Office 

Client: Hyundai

PROGRAM: Hyundai Genesis 15 Market Tour

Objective:

• To promote the launch of Hyundai’s new luxury vehicle, the 
Genesis, through a 15 market nationwide tour geared towards 
getting consumers behind the wheel of the Genesis and driving interested customers to Hyundai dealerships

Parameters:

• 15 Markets (Nationwide)
• 2 - 3 Event Days per market
• 2 Crews: Event Staff and Labor Staff 10 hour event days
• 6 – 10 hour Labor set-up and break-down days
• 98 Total Event Staff: 1 Team Leader, 3-7 Brand Ambassadors 
   ( per market)
• 60 Total Labor Staff: 4 Staff (per market)
• 245+ Total Staffed