Program: Coors Light Silver Bullet Tour - Liquor Event Staffing Promotion

Marketing Firm:  Vivid Marketing

End Client: Coors Light

Objective:

• To generate product interest by hiring attractive, professional women to hand out promotional Coors Light swag to consumers.
• To staff the Silver Bullet Train as it made stops at events and attractions around the country.

Parameters:

• 175 attractive BAs hired in 35+ US Markets
• 3-6 Brand Ambassadors at each event
• Average of 5 hour shifts

Timing:

• 8 month tour

Program Elements:

• Talent had to fit the Coors Light profile and wear the required attire.
• Attracting as many event-goers as possible to tour through the Coors Light Silver Bullet Train.
• Pass out promotional items to event goers.
• Remain enthusiastic and energetic for entire shift.

Results:

• Increased the Coors Light brand image in multiple markets.
• Handed out promotional items to thousands of consumers.
• Staffed all events efficiently with the correct talent in cities across the country.
• Delivered post-event recap and reporting analysis.

Testimonial:

“As we all know, Talent makes the event. And EPS’s Talent did just that! :-) Thank you for your daily phone calls and prompt correspondence. I appreciate your thorough follow-ups. It’s been a pleasure and an honor working with you!”