Promotion: Coors Light Silver Bullet Tour

Marketing Firm:  Vivid Marketing

Client: Coors Light

Objective: The Silver Bullet Train made “stops” at events and attractions around the country. EPS needed to hire extremely attractive ladies to wear silver lycra dresses and outfits while handing out promotional swag in order to generate product interest.

Parameters:

• 175 attractive BAs hired in 35+ US Markets
• 3-6 Brand Ambassadors at each event

Timing: Some events had 1-2 days’ notice to contract experienced and beautiful “Coors Light Girls” during promotion-intensive event days in markets.

Program Elements:

• BAs had to be very attractive and fit to wear skimpy costumes provided by client.
• Pass out promotional items to event goers.
• Remain enthusiastic and energetic for entire shift.