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Coors Light Silver Bullet Tour |
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Program: Coors Light Silver Bullet Tour - Liquor Event Staffing Promotion
Marketing Firm: Vivid Marketing
End Client: Coors Light
Objective:
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To generate product interest by hiring attractive, professional women to hand out promotional Coors Light swag to consumers.
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To staff the Silver Bullet Train as it made stops at events and attractions around the country.
Parameters:
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175 attractive BAs hired in 35+ US Markets
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3-6 Brand Ambassadors at each event
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Average of 5 hour shifts
Timing:
Program Elements:
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Talent had to fit the Coors Light profile and wear the required attire.
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Attracting as many event-goers as possible to tour through the Coors Light Silver Bullet Train.
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Pass out promotional items to event goers.
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Remain enthusiastic and energetic for entire shift.
Results:
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Increased the Coors Light brand image in multiple markets.
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Handed out promotional items to thousands of consumers.
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Staffed all events efficiently with the correct talent in cities across the country.
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Delivered post-event recap and reporting analysis.
Testimonial:
“As we all know, Talent makes the event. And EPS’s Talent did just that! :-) Thank you for your daily phone calls and prompt correspondence. I appreciate your thorough follow-ups. It’s been a pleasure and an honor working with you!”
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