Program: Free Blood Pressure Screenings in Malls

Marketing Firm: HealthSTAR Communications Inc. & US Wellness

End Client: Novartis

Objective:

• Generate awareness about a high-blood pressure drug on the market by offering free blood pressure screenings in Simon Malls throughout the U.S.
• Encourage consumers with hypertension to opt-in to receive additional information on the drug by offering a free prescription voucher.
• Develop a database of potential consumers by identifying those with hypertension.

Parameters:

• 7,000 Talent shifts
• 144 Mall locations, nationwide
• 3 days a week
• 4 weeks
• 4-6 staff (average) per mall, per day
• 600+ Total Staffed Daily

Timing:

• 5 weeks lead time; program spanned 6 calendar weekends
• Program spanned 6 calendar weekends

Program Elements:

• Staff all 7,000 shifts with healthcare professionals and welcome staff.
  • Locations included malls in sparsely-populated areas.
• Create custom training modules and develop/conduct online training sessions.
• Implement online reporting system for client tracking of program progress and success.
• Establish a dual time zone Command Center for real-time monitoring of talent attendance, performance, and incident response.

Results:

• EPS recruited, screened, trained and staffed over 750 quality talent.
• Reached total target staffing numbers set.
• Surpassed the number of screening requirements set.
• Delivered post-event recap and reporting analysis.

Testimonial:

“Nice — keep it going! Your actions continue to show us that EPS is the right Partner for us.”
~ Douglas J. Snelson, Executive Vice President, HealthSTAR