Promotion: Free Blood Pressure Screenings in Malls

Marketing Firm: HealthSTAR Communications Inc. & US Wellness

Client: Novartis 

Objective: Generate awareness of a high-blood pressure drug by offering free blood pressure screenings in Simon Malls. Develop a database of potential consumers by identifying those with hypertension. The goal was to encourage these people to opt-in to receive more information about the medication by offering them a voucher for a free prescription.

Parameters:

• 7,000 Talent shifts
• 144 Mall locations, nationwide
• 3 days a week
• 4 weeks
• 4-6 staff (average) for each mall, each day
• 600+ Total Staffed Daily

Timing: 5 weeks lead time; program spanned 6 calendar weekends