EPS Client: Canadian Strategy Group

End Client: Coalition of Parking Services

Program: Parking Street Teams

Objective: Street Teams worked in Canadian parking structures in downtown Vancouver handing out flyers and encouraging patrons to call a 1-800 number to complain about a new Parking tax

• 1 market – Vancouver Canada

Deliverables: A long-running Canadian program providing street teams

•  Market – Vancouver Canada
• 6 Team Leaders and Brand Ambassadors
• 2 Teams execute daily depending on schedule
• Teams executed during morning and afternoon rush hour

Results: Program was a success with 50-100 patrons calling the 1-800 number to complain about the parking tax per two hour shift and approximately 100 flyers being handed out per shift

• 77 shifts successfully completed
• Brand Ambassadors worked outside in winter weather
• Media coverage
• Flexibility which allowed for last minute changes to the schedule