Program: Canada Event Staffing - Parking Street Teams

Marketing Firm: Canadian Strategy Group

End Client: Coalition of Parking Services

Objective:

To staff productive street teams in parking structures in downtown Vancouver to hand out flyers and encourage patrons to call a 1-800 number to complain about a new Parking tax.

Parameters:

• 26 Team Leaders and Brand Ambassadors
• 2 Teams execute daily depending on schedule
• Teams executed during morning and afternoon rush hour

Timing:

• Long-running Canadian street team program

Program Elements:

• Market – Vancouver Canada
• Experienced Team Leaders responsible for EOD reporting and professional Brand Ambassadors.
• Team Leaders periodically visited the client’s office to pick up materials.
• Pictures taken from cell phones were used to verify presence of staff in requested area.

Results:

• Program was a success with 50-100 patrons calling the 1-800 number to complain about the parking tax per two hour shift.
• Approximately 100 flyers being handed out per shift.
• EPS offered staff flexibility which allowed for last minute changes to the schedule.
• Street Teams generated consumer buzz and media attention.