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Livescribe Scribe Program |
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 Program: Livescribe Campus Rep Scribe Program
Objective: 75 college students hired and trained to demonstrate the Pulse Smartpen throughout the semester
at over 50 college campuses from August to December
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54 markets to be reached
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To raise awareness of Pulse Smartpen by conducting demos on campus throughout semester
Deliverables:
Provided 71 qualified college ambassadors members across 54 markets/college campuses nationwide.
Implemented a customized online project management tool and managed all staff members throughout
the program.
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54 Markets/College Campuses
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96 planned, approved, and executed on-campus events
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Flew 50 staff members to Oakland, CA for a three day training summit
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Conducted additional web training
Results:
Program was a success with product awareness raised on all campuses, including in education
departments and campus bookstores.
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679 Pulse Smartpens purchased using unique program discount code
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27,527 people saw a Pulse Smartpen demo from an EPS representative
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184 students were loaned a Pulse Smartpen to try out
Program Details:
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Some staff members also performed product display checks at local retail stores, set up event tables within retail stores for on-site demonstrations, and helping train retail store employees on how to use the Pulse Smartpen
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Large event demo kits which included table cloths, monitors, speakers, and product signage were shipped to most staff members prior to on campus events
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Strategic project planning and management throughout course of entire program
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