Promotion: Inked Show Promotion

Marketing Firm: Civic Entertainment Group

Client: A&E

Objective: Generate awareness for new show on A&E “Inked.” Brand Ambassadors to act as “walking billboards” and apply show-themed temporary tattoos on beach-goers while verbally delivering tune-in messages.

Parameters:

• One day event in 4 cities
• Each city consisted of 5 Street Teams with 1 Team Leader and 3 Staff members.
• 19 Managers, 57 talent (76 total staff)
• All 4 executing simultaneously

Program Elements:

• Recruit, contract, organize and train high-profile talent in Miami, Los Angeles, Chicago and Miami.
• Teams consisted of the highest caliber models dressed in bikinis and board shorts.
• Staff had to sit for custom airbrushed tattooing for event.
• Teams hit the streets “Inking” men, women and children with removable tattoo’s on the Nations most popular beaches.

RESULTS: “Inked” over 60,000 people with the TV Shows logo.

TESTIMONIAL: “EventPro Strategies is my agency of choice whenever I need to hire staff.

They have proven themselves to be adept at sourcing the RIGHT talent for any given project. They are always energetic, pro-active, organized and available; we’ve been through a lot of agencies and believe me these qualities are rare.”