Promotion: Inked Show Promotion

Marketing Firm: Civic Entertainment Group

Client: A&E

Objective: Generate awareness for new show on A&E “Inked.” Brand Ambassadors to act as “walking billboards” and apply show-themed temporary tattoos on beach-goers while verbally delivering tune-in messages.

Parameters:

• One day event in 4 cities
• Each city consisted of 5 Street Teams with 1 Team Leader and 3 Staff members.
• 19 Managers, 57 talent (76 total staff)
• All 4 executing simultaneously