Marketing Firm: Civic Entertainment Group

Client: FX Channel

Program: FX ‘Sons of Anarchy’ Premier Launch - 2 Market Motorcycle PR Stunt

Objective: To promote a new television show on FX based on American biker culture called “Sons of Anarchy” Talent hired had to not only have the “biker look” associated with the show, but had to own a Harley Davidson motorcycle. 

Parameters:

• 2 Markets (LA & NYC)
• 2 Team Leaders/Bikers (per market)

EPS procured biker group leaders in each market. As part of their team lead duties they assisted the client with check-in, and wrangling riders into an organized group.

• 48 Harley Davidson Bikers (per market)
• 1 Hour Training/Organization
• 3 Hour Rides

Timing: (1 1/2 weeks staffing turnaround time)