Promotion: WEEDS / CALIFORNICATION

Marketing Firm:  Civic Entertainment Group 

Client: SHOWTIME

Objective: To promote the upcoming new season of Showtime’s hit series, Weeds and the series premier of new series, Californication.

Parameters:

• East and West Coast Executions (2 tour teams)
• 6 event executions (Chicago, NYC, Philadelphia, San Francisco, L.A., Las Vegas)
• 1 Manager (per tour team)
• 1 Assistant Manager (per tour team)
• 6 Brand Ambassadors (per event)
• 1 “Snake Charmer” per event to pose with the snake (per event)
• 1 Large Python or Boa Constrictor (per event)

Totals:  2 Tour Managers, 2 Asst Tour Managers, 36 Brand 
Ambassadors, 6 Snake Charmers, 6 Snakes, 46 Total Staff & 
6 Large Snakes

Timing: August 2– August 15