Promotion: Dell “Yours Is Here” Race

Marketing Firm: GamePlan Marketing & Events

Client: Dell

Objective: Generate excitement for Dell’s new colored Inspiron laptop computers and their “Yours Is Here” campaign through an urban challenge similar to “The Amazing Race.”

Parameters:

• 435 Total Talent for 1-day event
• 9 Markets (Dallas, Austin, San Francisco, Los Angeles, Miami, Atlanta, 
Chicago, New York, and Seattle)
• 1 Local Manager in each market working and planning the promotion for 1 month prior to event
• 2 In-Market Supervisors working in each market for 2 1/2 weeks prior to event
• 41 Brand Ambassadors in each market on event day + Paid Backup Staff

Timing: 1 month prep work and 1 event day