MARKETING FIRM: Momentum World Wide (Chicago Office)

CLIENT: general growth Properties 

PROGRAM: GGP Rockin’ Shoppin’ eve events & GGP 165-Mall Black Friday events 

OBJECTIVE: To kick off the biggest shopping day of the year the evening before Black Friday and keep the momentum up throughout the entire Black Friday experience by greeting shoppers, handing out collateral, promoting contests, and taking video of shoppers capturing the holi-day shopping experience

PARAMETERS:

• 165 Mall Locations Nationwide
• 1-2 Day Nationwide Execution
• 1 Manager (per market)
• 1 Assistant Manager for Rockin’ Shoppin’ Eve (per market)
• 3 - 9 Brand Ambassadors (per market)
• Execution in all 4 US time zones
• 171 Total Managers•  6 Total Assistant Managers
• 843 Total Brand Ambassadors •  1,020 Total Staff (plus paid backups)