End Client: Cadbury Brands

Marketing Firm: GoldnFish

Program:Various

Objective:Promote Cadbury brands (Trident, Dentyne, Bubblicious,Swedish Fish) through a series of tours, sampling events, and event executions.

Parameters:

• 598 Brand Ambassadors
• 109 Market Managers
• 21 assistant Market Managers
• 23 Markets
• 5 Tour Managers
• 3 Assistant Tour Managers
• 1 emcee

Program Elements:

• Tours all required experienced Driver/Tour Managers and Assistant Managers
• EPS handled all tour logistics, including payroll, expenses, travel, fuel & invoicing.
• Event executions required local Market Managers with Guerilla Marketing experience and BAs who were not afraid to get out on the street and get product into the hands of customers.

Results: 

• 14 Million+ samples of Cadbury products handed out
• (2nd year = 20 Million samples!)

Testimonial:

“I've been working with EventPro Strategies for approximately 7 years, They have handled the staffing needs for all my events, mobile and sampling programs during that time, which includes both on-the-road tour managers and local in-market managers and staff. They have always provided excellent talent in the field and have given me strong backup in the office with logistical tasks. While the programs are planned out well in advance, EPS has always been ready for on-the-spot problem solving because of client changes, bad weather, broken down vehicles; sick personnel, etc. We continue to partner with EPS for all our event staffing needs.”