Program: Large-Scale Tour - US Army 

Marketing Firm: Momentum Worldwide

End Client:  US Army

Objective: 

• Large-scale tour set out to enhance the image of the US Army and portray it as an exciting and challenging opportunity for new recruits.
• Improve public awareness at events all over the United States, including NHRA races, colleges, and festivals.
• Execute elaborate mobile events including interactive games, simulators, and other hands-on experiences to attract the public and give them a peek into the activities that an Army recruit would engage in.

Parameters:

2007:

• 1 Tour, 28 events.
• 800+ hours of total execution. (8-18 total staff members per event day)

2008:

• 3 Regional Tours, 80+ total events
• 2500+ hours of execution. (8-32 total staff members per event day)

Timing: 

• 2 year time span with events lasting 1-10 days.

Program Elements:

• Local staff hired to meet strict requirements for tour stop events - usually in small markets.
• EPS Talent hired to work long hours in outdoor elements. Staff trained to stay energetic, enthusiastic and super interactive throughout, while maintaining an upbeat attitude with race fans and event-goers to get them excited and interested in the program.

Results:

• TEPS met the challenges of rural areas and small markets with success by finding staff that fit the Army’s very specific profiles, in very limited time frames.
• Seamless staffing and interactive activities proved to be a very postitive, influential, and memorable experience for everyone who attended the many tour events.