Promotion: US Army Tour

Marketing Firm: Momentum Worldwide

Client:  US Army

Objective: This large-scale tour seeks to change the image of the US Army to an opportunity for challenges and excitement. Objective met by installing event areas at NHRA races, colleges, and festivals all over the United States. Elaborate mobile event executions include interactive games, simulators, and other hands-on experiences to attract consumers and give them a peek into the activities that an Army recruit would engage in.

Parameters:

2007:

• 800+ hours of total execution
• 1 Tour, 28 events
• 8 – 18 total staff per event day