Promotion: Zune promotion at Live Nation venues

Marketing Firm: Purepartner by design

Client: Microsoft / Zune

Objective: Microsoft used LiveNation Concert Venues to unveil their high-tech, portable MP3 player, Zune. EventPro Strategies was chosen as the staffing agency to recruit, interview, hire, and manage 27 Venue staff across the nation to run this large-scale, on-going promotion.

• 1,800 Total Talent shift hired
• 28 Premium destination concert venues/amphitheaters nationwide
• 350 Concert executions
• 27 Venue Managers & 27 Assistant Managers
• 2-6 Brand Ambassadors per event execution