Program: William, Grant & Sons Liquor Promotions

EPS Client: Momentum Worldwide

End Client: William Grant and Sons

Objective:

• To provide pools of talent in 22 cities with people who fit specific profiles as outlined by one of the nine WGS liquor brands.
• Provide project management, specialty staff recruiting, an online client portal, and program spending management.

Parameters:

• 9 different liquor brands promoted
  • Milagro Tequila
  • Stoli Vodka
  • Licor 43
  • Lillet
  • Frangelico
  • Sailor Jerry Rum
  • Hendrick’s Gin
  • The Balvenie Scotch
  • Glenfiddich Scotch

Timing:

• Over 750 events across 22 cities in 15 weeks

Program Elements:

• In addition to targeted restaurants and bars, EPS talent represented WGS brands at the Aspen Food and Wine Festival, WGS VIP Yacht Party, and various other special events.
• EPS coordinated multiple in-person staff trainings in each market, and made sure that the entire staff had all program materials at each event.
• EPS managed all trade spend for all events, and ensured through EPS credit card controls and monitoring that both spend limits and all program requirements were strictly followed.
• Client portal technology featured a talent repository, on-line testing, report cards, and scheduling capabilities.

Results:

• Over 750 events executed across 22 cities.
• 14 Premier special events successfully executed.

About William Grant & Sons

Established in 1887, William Grant & Sons is an award-winning, family-owned independent distiller with a portfolio of premium spirits enjoyed around the world"