Marketing Firm: Javelin

Client: Discovery Channel

Promotion: Discovery Health’s National Body Challenge

Parameters:

• One day “Weigh-in” registration event and 2 day 
“Weigh-out” event.
• 98 Nationwide MALL locations. 97 Managers, 413 
Talent,  (510  total staff per execution)
• All 98 Nationwide MALL locations executed
simultaneously

Objective:  To promote Discovery Health stores, television program, and website by registering consumers to take part in an on-line weight management program