Promotion: Bubblicious/LeBron James B – Explosive Shot Challenge Tour

Marketing Firm: Gold N Fish Marketing

Client: Bubblicious

Objective: Team up with local radio stations across the country to promote the Bubblicious/LeBron James Shot Challenge through live radio remotes. Increase brand awareness utilizing local Brand Ambassador Teams to sample product and encourage contest participants. Target Audience: M/F, Ages 12 – 21.

Teams promoted Bubblicious, drew kids in the target audience age range to participate in a basketball shot contest. Contestants that made their shot were registered in a drawing to win local prizes and a chance to meet and play basketball with LeBron James.