Promotion: Bubblicious/LeBron James B – Explosive Shot Challenge Tour

Marketing Firm: Gold N Fish Marketing

Client: Bubblicious

Objective: Team up with local radio stations across the country to promote the Bubblicious/LeBron James Shot Challenge through live radio remotes. Increase brand awareness utilizing local Brand Ambassador Teams to sample product and encourage contest participants. Target Audience: M/F, Ages 12 – 21.

Teams promoted Bubblicious, drew kids in the target audience age range to participate in a basketball shot contest. Contestants that made their shot were registered in a drawing to win local prizes and a chance to meet and play basketball with LeBron James.

Parameters:

• 120+ days, 16 cities
• Mobile Marketing Team consisting of 1 Tour Manager and 1 Assistant Tour Manager driving a truck pulling an 18 - foot branded trailer
• Set up and break down of 2- 3 portable basketball courts, pop – up tents, banners, etc. in each of the 16 markets
• 3 to 4 Brand Ambassadors in each market
• 60+ Talent - 720 Talent Shifts

Timing: Tour spanned 5 months. Each market execution was about 5 days.

Program Elements: In addition to screening, hiring and managing tour and field Talent, handled all field logistics: payroll, team expenses, hotel and travel, storage locations, bookings, sampling supplies, inventory, team communications, etc.

Results:

• 0% No-Show Rate
• Over 1 million samples in the hands of consumers.
• Contracted and trained all local talent for campaign in 16 cities throughout the United States.
• Interacted with over 1 million people at beaches, water parks, amusement parks, outdoor malls, street festivals, fairs, parks, major tourist attractions, and other summertime entertainment events.

TESTIMONIAL: “As a leader in the industry, EventPro Strategies is a highly regarded resource and valued marketing partner that we consistently turn to for the quality, reliability and work ethic of the talent and management services provided. Over the past 7 years, whether staffing high profile “Red Carpet” celebrity events in Hollywood, lifestyle programs in Miami, mobile tours, or high volumes of street sampling teams across the country and Canada, the talent provided and overall services of EventPro Strategies continuously exceeds our expectations.”

Marc Weilheimer, Director Entertainment Marketing, GoldnFish Marketing