Promotion: Verizon Promotion at Latin Events

Marketing Firm: LatinSphere Advertising

Client: Verizon

Objective: Promote the Verizon brand and its products to Spanish-speaking consumers.

Parameters:

• 4 Execution, 108 Total Bilingual Talent
• Each event required Spanish / English-speaking Talent:
• 1 Staff Supervisor
• 2 Team Leaders
• 24 Brand Ambassadors

Timing:

• 4 events, each 1 day

Program Elements:

Contract excellent, organized, and experienced bilingual (Spanish / English) Staff Supervisors, Team Leaders, and Brand Ambassadors for 1-day events

Staff Supervisors acted as client’s “right-hand-man” 
during execution

• Team Leaders manage teams of 12 BAs
• BAs had to be upbeat, energetic and active for 8+ hours and:
• Meet and greet guests
  • Register guests
  • Control crowds within the site
  • Distribute premiums
  •  Instruct guests
  • Run interactive displays

Results: 100% staffed at every single execution