Promotion: Bee Movie DVD Promotion - NYC

Marketing Firm: Production & Event Services, Inc.

Client: Dreamworks

DATE : March 10th, 2008

Objective:  Large-scale publicity stunt to promote the release of the movie ofJerry Sienfield’s “Bee Movie” on DVD.

Parameters:

• 1 Day - 102 Total Bee Staff
• 5 Team Leaders
• 95 Brand Ambassadors
• 2 Costume Characters – switching off as “Queen Bee”

TIMING:

• 1 day, PR blitz event

Program Elements:

• All Team Leaders and Brand Ambassadors dressed as bees and “swarmed” New York City looking, acting, and sounding like bees
• The big costume character bee acted as “Queen Bee” and led the “colony” of 95 bees around the city 
• The group made media stops along the way at the Today Show, Good Morning America, and MTV’s TRL
• Brand Ambassador’s also handed out