Promotion: Dentyne Convenience Store Coupon Promo – Summer and Fall

Marketing Firm: Gold N Fish Marketing

Client: DENTYNE

Objective: To promote Cadbury Dentyne gum products by handing out coupons at convenience store locations throughout the country.

Parameters:

• 92 Markets
• 3,338 Convenience Store Locations
• 3 Weeks of Execution in Summer and Fall
• 100 Samples per Store
• 153 Total Staff
• 3,338 Convenience Stores Completed

Program Elements:

• 1 – 3 Talent worked in each market independently to complete all assigned store samplings
• Boxes of coupons and a promotional shirt were sent to the Talent’s home and they drove from location to location completing all sampling and reporting independently
• Each talent executed at multiple convenience store locations (3 to 42 locations per person) completing multiple store executions each day (1 to 14 stores per day at 2 – 3 hours per store) over the course of a few weeks
• EPS managed all booking, store assignments, scheduling and follow-up for all 3,338 locations

RESULTS: 333,800 + Coupons Distributed