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EventPro Strategies is thrilled to have taken part in a recent promotional stunt by Civic Entertainment for the National Hockey League’s 2012 Playoffs. Civic worked with NBC Sports in building a giant replica of hockey’s Stanley Cup which was positioned in the middle of Times Square for three days. While the replica was remarkable simply standing 21-feet high and weighing 6,600 pounds, it also functioned as a working water fountain, pumping water for passers-by to sample with promotional cups that were distributed throughout the crowd. Click here to see a full-length article featuring the event!
EPS provided a team of ten brand ambassadors who worked in the area of the fountain, interacting with the crowd and generating interest in the Stanley Cup replica. In addition, EPS hired talent to wear suits and deliver the life-size chocolate Stanley Cup replicas to various radio stations to raise interest and excitement for the event.
EPS is proud to work with Civic Entertainment on such an exciting and unique street promotion! As far as event staffing goes, this event was a clear winner! |
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Street teams are an excellent way to reach your potential client base while ensuring your message spreads accurately and quickly. Unlike typical print marketing, where companies share their products through a medium such as billboards, street promotion utilizes an organized group of people to interact and spread their message in a public place.
Street promotion dates back to 1975, when record labels shared mix tapes and flyers from unknown artists as a way to spread their name and talent. What started as a group of teenagers advertising for their favorite band has turned into a guerilla marketing tactic for companies of all sizes. Due to the street team success, marketing companies have implemented street team events as part of their guerilla marketing arsenal. Organizations frequently enlist marketing companies to apply their experience and creativity to assemble a team ready to spread their client’s message to the public.
Street teams are assembled and given brochures, postcards, flyers, giveaways, and other forms of promotion to hand out to certain demographics, locations, or the general public. Street teams often ask the public to share contact information on a form or digital device, visit a website, or send a text message to further engage with a product through a contest or future event. Street promotion companies often give their audience tickets to events or coupons for products for signing up or even just engaging with the team.
Street promotion can be a very inexpensive and effective tool for small and large companies alike. In order to plan a marketing event, companies must look for public places such as shopping malls, sporting events, concerts, cultural events, fairs, parks, or even sidewalks in high traffic areas. The company must then assemble a team and come up with a creative and memorable campaign that includes takeaways. Street promotion may also involve flashmobs or other stunts to interact with audiences and help them remember a company or specific product. |
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Oprah Winfrey is one of history’smost admired and well-known celebrities, not only in television but in the world. It was with much excitement that EventPro Strategies, the leader in experiential marketing staffing and execution, provided talent to support the Oprah Lifeclass Tour at the Peabody Opera House in St. Louis, Missouri. The EPS team successfully embodied the Oprah brand, greeting event attendees with warmth as they listened to the stories of many of those who attended the event. People drove to St. Louis from all over the country for the opportunity to join the Lifeclass taping. In addition, as pictured, the EPS team featured three outstanding staff members for the event who also represented three generations of one family!
Oprah's Lifeclass is a self-help program that features interviews with guests and audience members from episodes of The Oprah Winfrey Show. Broadcasted on OWN: Oprah Winfrey Network, Lifeclass showcases "all of Oprah's lessons, revelations and ‘aha’ moments over the past 25 years."[1]
To discuss promotional staffing for your upcoming high-profile event, click here to contact an EPS Client Services Manager today!
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Over the past years marketing has become more advanced and consumers are becoming more informed and are expecting to be “sold” through new and innovative forms. It’s not enough to place an advertisement in a magazine or on a billboard. Through programs utilizing EventPro Strategies airport marketing expertise, companies are able to make a personal connection with the consumers they are attempting to reach. Overall sales statistics have proven that a one-to-one interaction between a company representative and a consumer increases consumer loyalty and brand recognition exponentially.
Diverse Audience
Thousands of planes take off each day and hundreds of people are on each of those planes. This creates a diverse marketing audience for companies looking to reach consumers from all over the country and the world. EventPro Strategies has staffed, executed, and handled project management for airport marketing that reach people throughout their entire airport experience, from arriving at the airport, passing through security, in flight and after. Businesses utilizing this type of marketing strategy are able to increase sales and brand awareness on a national scale.
Types of Programs
EventPro Strategies is an event staffing agency that produces airport marketing programs that are both pre and post security checkpoints. It is a continuous marketing strategy that helps get companies noticed by consumers. Some of the more influential programs include staffing campaigns that allow the public to experience your brand, leave a lasting positive impression, and even get them to convert into a sale in the airport. This can include sampling campaigns, surveying, product demonstrations and more. Successful airport marketing is more than creating awareness and handing out printed collateral. In today’s world companies must make a positive impression through personal engagement, and ultimately compel consumers to take action.
Thousands of people board planes every day and travel from airport to airport all around the world. EventPro Strategies has successfully mastered the art of managing airport marketing programs and reaching a diverse audience for our clients. Contact EventPro Strategies today to learn how airport marketing will increase your brand recognition and consumer interaction. |
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As a promotional event company, EventPro Strategies understands that some items are fundamental in executing a successful program, and there are other enhancements that need to be added on an “a la carte” basis, as every event has its own unique needs and requirements. There is no “one-size-fits-all” way to execute any experiential marketing program. It is our belief that, done well, marketing will reach consumers on a personal level through interactions and demonstrations.
EPS includes, in every program, the following value-add items:
For Talent Hiring and Preparation
Client Portal
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Serves as an event Control Centerand Program Dashboard, giving clients instant 24/7 access to staffing, check in, and all aspects of the execution process
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Real-time event check-in and reporting
Field Data and Program Results
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Program-tailored measurement and reporting
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Lead generation services
EPS is also happy to offer the following program enhancements on an a la carte basis. Our client service managers, as well as our operations team members, work hand-in-hand with every client in identifying which of these enhancements, if any, could elevate their program to the next level. As a promotional event company, we are here to pair your company with your consumers though unique strategies that are specifically designed for you. These items include:
Technology
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Tailored IT software solutions
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In-house IT equipment rentals
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Mobile media sourcing
Additional On-site Support
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Mystery Shopping
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Digital Photography and Videography
Additional Logistical Support
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Wardrobe/Premium Sourcing
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Vehicle Rentals
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Travel Arrangements
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Inventory Management
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Reimbursement management
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Social media add-ons
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And more!
EPS is proud to be a partner on each program, not just a vendor. As a partner and your promotional event company, we will work to execute every event beyond what you have envisioned; meanwhile offering those extras that enhance the event experience and add value to each dollar spent with EPS.
Please click here to contact an EPS Client Services Manager today! |
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