Over the past years marketing has become more advanced and consumers are becoming more informed and are expecting to be “sold” through new and innovative forms. It’s not enough to place an advertisement in a magazine or on a billboard.  Through programs utilizing EventPro Strategies airport marketing expertise, companies are able to make a personal connection with the consumers they are attempting to reach. Overall sales statistics have proven that a one-to-one interaction between a company representative and a consumer increases consumer loyalty and brand recognition exponentially.

Diverse Audience

Thousands of planes take off each day and hundreds of people are on each of those planes. This creates a diverse marketing audience for companies looking to reach consumers from all over the country and the world.  EventPro Strategies has staffed, executed, and handled project management for airport marketing that reach people throughout their entire airport experience, from arriving at the airport, passing through security, in flight and after. Businesses utilizing this type of marketing strategy are able to increase sales and brand awareness on a national scale.

Types of Programs

EventPro Strategies is an event staffing agency that produces airport marketing programs that are both pre and post security checkpoints. It is a continuous marketing strategy that helps get companies noticed by consumers. Some of the more influential programs include staffing campaigns that allow the public to experience your brand, leave a lasting positive impression, and even get them to convert into a sale in the airport. This can include sampling campaigns, surveying, product demonstrations and more. Successful airport marketing is more than creating awareness and handing out printed collateral. In today’s world companies must make a positive impression through personal engagement, and ultimately compel consumers to take action.

Thousands of people board planes every day and travel from airport to airport all around the world. EventPro Strategies has successfully mastered the art of managing airport marketing programs and reaching a diverse audience for our clients. Contact EventPro Strategies today to learn how airport marketing will increase your brand recognition and consumer interaction.

As you walk through events like branding and promotional parties, auto shows, large scale conventions, the Super Bowl, or fairs and festivals you will notice that they have one thing in common: the use of brand ambassadors and promotional models.  Promotional modeling is inherent within the world of experiential marketing.  Promotional models are attractive, engaging professionals that grab the attention of attendees at events. They are hired to demonstrate products and services, while promoting a company’s brand to consumers. Think promotional models could benefit your companies live brand experiences and event marketing initiatives? Below is more information on promotional modelingand brand marketing.

Promotional Modeling and Brand Marketing

When it comes to marketing options, the people who promote your brand are also the ones who are representing your company’s image to potential customers. In many cases, promotional models are the first and sometimes only, personal contact a consumer will have with your company.  For this reason, highly attractive, energetic and extroverted individuals are in high demand.  Businesses want their brand represented by the right individuals that encompass the company’s image.   Because of this, the use of promotional modeling talent is an important marketing tactic. Promotional models are hired to leverage the demand of your brand, your event booth or services to consumers. From product demonstrations to elaborate and exciting PR activities, promotional models help get brands noticed.  Promotional modeling involves effectively marketing your product to give your potential customers in a personal, one-on-one setting. Finally, the use of experienced promotional modeling talent helps break through the static in high trafficked areas, such as major cities. 

Traits of a Promotional Model

To be effective, promotional models will need to be articulate and friendly individuals who will successfully reach out to consumers to market your brand. Communication skills are key in promotional modelingbecause the role of a promotional model is to speak about your product or brand while capturing the attention of consumers.

Incorporating promotional modeling into your experiential marketing and event marketing campaigns is a great option for companies that are looking to uniquely promote their brands. Are you interested in learning more about how promotional modeling can help your brands awareness? Contact EventPro Strategiestoday for more information!

Street teams can be extremely vital in marketing campaigns.  Originally, street marketing began in the music business, but since then it has expanded and become effective in other industries.   As an interactive form of marketing, street teams incorporate large-scale brand spreading techniques that reach the public in innovative ways. In the past, companies would use print or broadcast advertisements to reach the customers.  Now, organizations also have the choice of street marketing. To attain the best results it is important to use an integrated marketing campaign. By pairing street teams with social media, companies are able to stretch their reach even further.

 Ease of Reaching Fans

Today’s culture lends itself to an advanced social media public.  It is uncommon to hear of someone connected on a social media platform.  Sites like Twitter and Facebook create an environment where it is easy to deliver bite size pieces of information to consumers.  Social media mixed with unique street team activities ensures brand recognition.  By using an integrated marketing strategy, consumers will consistently be reminded of your brand.

 Advancing Technology

Technology has advanced so that creative outreach by your company’s street marketing campaign efforts can be almost simultaneously updated to your social media platforms.  Cameras and even phones have become advanced and are able to upload video, pictures and status updates to your followers as your street team excites the public.  Now the excitement of your in person street teams can be shared all around the world. 

 The Power of Social Media

Your social media followers can also be used in successful street marketing campaigns.  As you produce and upload exciting street team activities and content, your followers will interact with the posts.  Each interaction brings notifications to the followers of your followers.  This chain is virtually endless and will provide more traffic for your company.

For more information about integrating social media and street teams contact EventPro Strategies today!

For many companies, conferences and conventions are a large portion of the marketing strategy. It is important to have the right event staff and brand ambassadors representing your company to your consumers. In order to have a successful large-scale event, you will need to find the event staff and brand ambassadors that showcase your company and emulate your personality and expectations during the convention.  Read below to learn a few tips on how to find that personnel.

Know What You Need

Whether you are in need of brand ambassadors, greeters, registration attendees, room and line monitors, administrative staff, ushers, cashiers, booth models, security, VIP staff, performers, demonstrators, emcees or anything else, your first step in completing your conference staffing is to know what you need.  Make a detailed list of every aspect of your event and list the staff you will need to run it.

Look for the Right Qualities

After you know what event staff you will need to hire, consider the types of people you wish to employ.  For convention staffing it is important to find event staff and brand ambassadors that are excited and relatable.  They will be the face of your company to the public and therefore need to represent you well. Guests will be asking questions and speaking with your event staff frequently, meaning conference staff will need to be knowledgeable, helpful and outgoing to ensure the attendees of your event receive the right experience.

Use a Staffing Agency

Conference staffing agencies, like EventPro Strategies, are able to do the leg work for you.  All you have to do is tell us what you need.  If you are unsure of how many people to hire or what types of jobs will need to done to ensure your convention is successful, talk to an event staffing agency.  An event staffing agency like EventPro Strategies has tried-and-true formulas and expertise in implementing the right strategies to find the right event staff for your events.

For more questions on convention staffing and how to find the right people to hire, contact an EventPro Strategies representative today! 

Promotional events have grown in popularity over the past few years because of their effectiveness in sharing a brand’s merits with the general public. Since there are many different aspects to large-scale experiential marketing and promotional marketing, professional companies are a brand’s best bet in really striking the right cord with their potential audience. However, the popularity of marketing teams and events has led to an increase in the number of promotional event companies available today. How can you decide which promotional event company is right for you? Let’s take a look at some determining factors.

Look for Experience
Since there are so many elements to marketing with a promotional event company, experienced businesses are the ones which have perfected innovative and creative ways to best get your brand noticed. After all, anyone can hire some people to hand out flyers, but it takes a truly masterful company to staff and execute marketing events that will effectively give your brand the attention it deserves. An experienced promotional event company will be able to offer a variety of options to best address your marketing objectives, whether you’re looking to utilize promotional models, actors and performers for PR stunts, or brand ambassadors to round out your event staffing plan.

Modern Technologies
One of the great things about modern brand marketing is the potential to reach a targeted audience in a variety of locations. However, having multiple events in different cities executing simultaneously, makes it more difficult for brands to audit all their events  personally.  For this reason, technology has become an important part of marketing, and your promotional event company should make the most of it. The best companies will offer features like the ability to view the profiles of the talent being employed at your events, social media integration, and real-time check-in dashboards, photos, videos and measurement data so you can keep an eye on things regardless of your location.

Quality Talent
While some companies use contracted individuals to promote your brand during promotional events, W-2 part-time brand ambassadors are the better way to go. Your ideal promotional event company should individually interview and train the promotional models being employed for your brand to ensure that you receive the best talent available. After all, a promotional model represents not only your product or service, but your company as a whole, and your brand’s image should be associated with a friendly and professional brand ambassador.

Are you looking for a promotional event company? EventPro Strategies is here to help. Contact us today for more information!