EventPro Strategies is thrilled to have taken part in a recent promotional stunt by Civic Entertainment for the National Hockey League’s 2012 Playoffs. Civic worked with NBC Sports in building a giant replica of hockey’s Stanley Cup which was positioned in the middle of Times Square for three days. While the replica was remarkable simply standing 21-feet high and weighing 6,600 pounds, it also functioned as a working water fountain, pumping water for passers-by to sample with promotional cups that were distributed throughout the crowd. Click here to see a full-length article featuring the event!

EPS provided a team of ten brand ambassadors who worked in the area of the fountain, interacting with the crowd and generating interest in the Stanley Cup replica. In addition, EPS hired talent to wear suits and deliver the life-size chocolate Stanley Cup replicas to various radio stations to raise interest and excitement for the event.

EPS is proud to work with Civic Entertainment on such an exciting and unique street promotion! As far as event staffing goes, this event was a clear winner!

Street teams are an excellent way to reach your potential client base while ensuring your message spreads accurately and quickly. Unlike typical print marketing, where companies share their products through a medium such as billboards, street promotion utilizes an organized group of people to interact and spread their message in a public place.

Street promotion dates back to 1975, when record labels shared mix tapes and flyers from unknown artists as a way to spread their name and talent. What started as a group of teenagers advertising for their favorite band has turned into a guerilla marketing tactic for companies of all sizes. Due to the street team success, marketing companies have implemented street team events as part of their guerilla marketing arsenal. Organizations frequently enlist marketing companies to apply their experience and creativity to assemble a team ready to spread their client’s message to the public.

Street teams are assembled and given brochures, postcards, flyers, giveaways, and other forms of promotion to hand out to certain demographics, locations, or the general public. Street teams often ask the public to share contact information on a form or digital device, visit a website, or send a text message to further engage with a product through a contest or future event. Street promotion companies often give their audience tickets to events or coupons for products for signing up or even just engaging with the team. 

Street promotion can be a very inexpensive and effective tool for small and large companies alike. In order to plan a marketing event, companies must look for public places such as shopping malls, sporting events, concerts, cultural events, fairs, parks, or even sidewalks in high traffic areas. The company must then assemble a team and come up with a creative and memorable campaign that includes takeaways. Street promotion may also involve flashmobs or other stunts to interact with audiences and help them remember a company or specific product.

Oprah Winfrey is one of history’smost admired and well-known celebrities, not only in television but in the world. It was with much excitement that EventPro Strategies, the leader in experiential marketing staffing and execution, provided talent to support the Oprah Lifeclass Tour at the Peabody Opera House in St. Louis, Missouri. The EPS team successfully embodied the Oprah brand, greeting event attendees with warmth as they listened to the stories of many of those who attended the event. People drove to St. Louis from all over the country for the opportunity to join the Lifeclass taping. In addition, as pictured, the EPS team featured three outstanding staff members for the event who also represented three generations of one family!

Oprah's Lifeclass is a self-help program that features interviews with guests and audience members from episodes of The Oprah Winfrey Show. Broadcasted on OWN: Oprah Winfrey Network, Lifeclass showcases "all of Oprah's lessons, revelations and ‘aha’ moments over the past 25 years."[1]

To discuss promotional staffing for your upcoming high-profile event, click here to contact an EPS Client Services Manager today!

As a promotional event company, EventPro Strategies understands that some items are fundamental in executing a successful program, and there are other enhancements that need to be added on an “a la carte” basis, as every event has its own unique needs and requirements. There is no “one-size-fits-all” way to execute any experiential marketing program. It is our belief that, done well, marketing will reach consumers on a personal level through interactions and demonstrations.

EPS includes, in every program, the following value-add items:

For Talent Hiring and Preparation

• Predictive Index assessmentsfor team leads and managers
• Program-tailored talent training programs
• On-line talent testing

Client Portal

• Serves as an event Control Centerand Program Dashboard, giving clients instant 24/7 access to staffing, check in, and all aspects of the execution process
• Real-time event check-in and reporting

Field Data and Program Results

• Program-tailored measurement and reporting
• Lead generation services

EPS is also happy to offer the following program enhancements on an a la carte basis. Our client service managers, as well as our operations team members, work hand-in-hand with every client in identifying which of these enhancements, if any, could elevate their program to the next level. As a promotional event company, we are here to pair your company with your consumers though unique strategies that are specifically designed for you. These items include:

Technology

• Tailored IT software solutions
• In-house IT equipment rentals
• Mobile media sourcing

Additional On-site Support

• Mystery Shopping
• Digital Photography and Videography

Additional Logistical Support

• Wardrobe/Premium Sourcing
• Vehicle Rentals
• Travel Arrangements
• Inventory Management             
• Reimbursement management
• Social media add-ons
• And more!

EPS is proud to be a partner on each program, not just a vendor. As a partner and your promotional event company, we will work to execute every event beyond what you have envisioned; meanwhile offering those extras that enhance the event experience and add value to each dollar spent with EPS.

Please click here to contact an EPS Client Services Manager today!

Since 1999, EventPro Strategies has operated within the experiential marketing and promotional staffingindustry as true strategic partner, not a vendor, to the hundreds of clients that we have served throughout that time. We do not simply provide experiential marketing staffing; we provide a full-service executionexperience that encompasses detailed and goal-oriented project management that is specific to each program we take on. It is important to us that our clients’ brands are recognized at a personal and engaging level. Through our world-class services we provide an experience unlike traditional media; we provide memorable marketing techniques that work!

EPS has developed the following “Steps to Success”, which act as a road map allowing us to tailor successful project management approaches to each program from promotional staffing to experiential marketing staffingand everything in between:

• Needs Assessment:Establish program resources, such as technology, dedication of an internal team, logistics, and the ‘ideal talent’ checklist.
• Identify Key Success Factors:Identify measureable programdeliverables by defining what success looks like
• Program Planning:Strategic and program-specific; includes timelines for promotional staffing and all key program needs
• Talent On-Boarding Process:100% of talent are booked directly; Predictive Index assessmentfor managers/leads
• Program Training:State-of-the-art training methods on brand and program goals; talent testing; in-person training available
• Program Execution:Program tailored check-in/out processes; inventory management; special program needs (i.e. badging, liquor/food handler cards); field logistics (i.e storage, vehicle, equipment, and/or technology rentals)
• Real Time Reporting:Customized on-line reporting includes graphing, analytics and data assimilation.
• Key Learning’s Adjustments and Feedback:EPS makes real-time adjustments to executing programs; client feedback and data used to create improved future programs

EPS’ approachto project management comes from 12+ years of experience in handling large-scale programs, complex and long-term projects such as experiential marketing staffing, as well as the shorter ‘one-off’ events that are common in the event industry. We are here to promote your company and brand through personal interaction with your current and potential clients. In short, we have ‘done it all’, and we understand that every program is unique- there is no “one-size-fits-all” approach to managing programs.

To speak with a Client Services Managers about hiring EPS to staff and execute your upcoming projects, please click here!