In the world of experiential marketing, incorporating the use of promotional modeling is one more way companies can better reach their publics and set themselves apart from their competitors.  Having the right, professional people to represent and create interactions between your brand and your consumers is equally as important as reaching them.  Enjoyable interactions between customers and organizations promote brand loyalty and product demand from consumers. Below are ways that utilizing promotional modeling staffing can help to build better relationships between organizations and consumers while increasing customer’s want for a product and sales.

As technology has advanced, it has also increased the ease and efficiency in many industries, event staffing being one of them.  Predictive Index (PI) is a piece of technology that was developed several years ago but has been fine-tuned over the years.  Utilizing PI is one way a company can better understand their employees’ behavior, motivation triggers and is a large portion of hiring the right event staffing personnel by ensuring they are in the right positions!

Predictive Index Measurement

Predictive Index gives the promotional staffing coordinator the ability to analyze staffing requirements in relation to behavioral terms. A PI scoring produces a pattern with three elements: self, self-concept and synthesis. Each provides an event staffing agency and the event staffing program/booking coordinator with unique insights into a person’s potential.  This information assists in training, communication and where the talent is placed.

• Self:  basic motivating drives and behaviors: “doing what comes naturally”
• Self-Concept:  how an individual is trying to modify his/her behavior in response to what he/she perceives to be the demands of the current work environment
• Synthesis: how the individual actually behaves in the current job; a combination of Self and Self-Concept

Benefits to Clients and Talent

• Client:

Because EventPro Strategies often utilizes PI to analyze the best fit for potential hires, clients receive better quality talent for their event staffing and promotional staffing needs. Clients are able to develop realistic and objective staffing analyses and descriptions, while understanding the specific drives, aptitudes and interests needed to receive excellent performance. The PI helps to determine the correct job and industry that will maximize an individual's productivity, cooperation, creativity and involvement for each event staffing need.

When an event staffing agency hires for a mobile tour or a promotional staffing event, it is important to give managers specific and insightful information regarding the behavior and potential of people working with them. By understanding the team, the manager is able to motivate, manage and best use the human resources. 

• Talent:

When an event staffing agency uses a PI assessment in addition to other proven methods for screening and interviewing talent, they are able to better match the talent with the right events, teammates and tasks to fit their personalities.  Proficient event staffing means placing the right team together to make the event successful. 

Learn more about how the Predictive Index can help hire the right people for your event staffing needs, contact Event Pro Strategiestoday! 

Street teams have become one of the most interactive forms of marketing between companies and consumers.  Gone are the days when traditional marketing services are enough to grab the attention of your patrons.  In comparison, consumers prefer to be reached on a more personal level than traditional advertising models such as print ads.  Street teams give an organization an edge and a more intimate setting to reach and engage their target consumers. It is through an integrated mix of traditional and non-traditional marketing services and the use of tactics such as street marketing, that businesses are able to fully reach their clientele. 

Personal Touch

 Whether it is sampling your new product in the streets of the city, or launching a large swarm of people in attention grabbing costumes, one thing is for sure, street teams get noticed.  A customer can easily forget one flyer or an advertisement, but it is difficult to forget experiencing a brand live and in person.  Using street teams invites customers to feel integrated into your company’s product.  It is a one-to-one marketing style that many consumers have not been introduced to yet.  This element of surprise leaves a lasting impression on your target audiences and creates a community buzz surrounding your brand.

Street marketing means people will be able to have a firsthand experience with your brand.  No amount of traditional advertising can equate to a consumer using and loving your product, and leaving the experience with a smile on their face.   This first person experience is proven to have lasting effects on consumer’s choices in products and their loyalty. 

The Process

In order for street marketing to be successful you must develop a plan.  In the beginning, strategize and get clear as to the goals and objectives of the street team, production area, activities of the team and message to the public through your street team.  Working with an event staffing company, such as EventPro Strategies, will save you time and energy, and ensure your street marketing campaign is set up for success.  Event staffing companies will interview and hire the members of the street team with the right personalities and experience for you, your brand and your goals for your street team, while also managing every aspect of it from start to finish. 

Incorporating street teams is a great option for businesses that are looking for a unique way to promote their brand, as well as stretch their marketing dollars. Are you interested in learning more about how street teams can help your brand awareness? Contact EventPro Strategies today for more information!

If you’ve walked through high-profile events like Brand Parties, Automotive Events, Las Vegas Industry Conventions, Comic Con, the Super Bowl, you’ve probably seen and/or participated in, a live experiential marketing campaign conducted by a super engaging and attractive man or woman. These people are hired promotional models who have been given the job of promoting a brand’s product or service to consumers, and they can be an effective option for your brands marketing needs as well. Are you interested in learning more about how to integrate promotional modeling into your live brand experiences? Let’s take a look at the facts behind this popular marketing option.

Why Should You Consider Promotional Modeling staff as part of your brand marketing experience?

When it comes to marketing options, the people who promote your brand are also the ones who are representing your company’s image to potential customers. For this reason, attractive, energetic, and sociable individuals are in high demand for companies that want their brand to be represented by the right people. Promotional models are specifically hired to leverage the attractiveness of your brand, your event booth, or execution, whether you need someone to demonstrate your product in action or to engage in an exciting PR-stunt to get your brand’s name noticed.  In short, they get your event noticed.  Promotional modeling involves effectively marketing your product in such a way that your potential customers are given the face-to-face interaction that makes a difference and delivers results. Plus, promotional modeling works well in high-traffic areas within major cities and at high-profile events, thus increasing your brand’s visibility and overall audience.

What are the Traits of a Promotional Model?

When you work with an event staffing agency like EventPro Strategies, your marketing event will be staffed by energetic, engaging, articulate and friendly individuals who will effectively market your brand. Friendliness and excellent communication skills are key when it comes to promotional modeling because, while fashion models generally don’t have to speak with their audience, promotional models constantly need to talk about your product or brand and capture the attention of consumers. For this reason, our models are not only highly attractive, but also outgoing men and women who will give your brand the attention it deserves during your marketing events.

Incorporating Promotional modeling is a great option for businesses that are looking for the best people to promote their brand. Are you interested in learning more about how promotional modeling can help your brands awareness? Contact us today for more information!

Staffed by EventPro Strategies

To demystify its often sci-fi-like job descriptions, the United States Air Force is bringing to life its “It’s Not Science Fiction” campaign inside a 6,400 square-foot Command Center Alpha augmented reality tour. Potential recruits are immersed in a cutting-edge 3D setting inside a 53-foot trailer divided into three experiences, which include video, audio and downloadable information on all aspects of the U.S. Air Force.

“The intent of the tour is to bring to life the campaign using the latest in technology,” Captain Homero Martinez, chief of event marketing at the U.S. Air Force, told Buzz. “Augmented reality lives and breathes throughout the entire tour, allowing people to experience much more than in a TV commercial or ads. It creates a more sticky effect.”

Data collection is also a key component of the tour. Visitors are segmented into different propensity buckets depending on how they answer a survey. They’re then given corresponding color-coded RFID wristbands that when tapped at each of the 12 readers embedded into the trailer walls receive digital rewards, like wallpapers, ringtones and career related videos. Visitors are also given Tablet PCs that trigger all the different augmented reality touch points. On the backend, the digitally collected data is used to refine programs, contact hand raisers and show ROI results.

“Data capture is really important to us since we have recruiters on site receiving real-time information on their Tablet PCs about the people inside the footprint,” added Capt. Martinez. “It identifies those that are high propensity, which saves time, energy and resources.”

The tour kicked off April 21 and will be traveling to NASCAR races, music festivals and community events through Nov. 15. Agencies: GSD&M Idea City, Austin; USMP, Los Angeles.